We help companies pinpoint who they help, how they help, and why it matters, then turn that clarity into smarter marketing programs that shorten sales cycles, cut content chaos, and drive revenue.
About Joanne Gore Communications
What makes JGC different
Deep roots in the print industry
shape everything we do
We understand the pressures, complexity, and nuance of this space because we’ve worked across it from multiple angles, spanning multiple decades. That perspective helps us create marketing that is not only strategic and relevant, but aligned with the way businesses sell, grow, and compete.
At Joanne Gore Communications, we take a practical, human-first approach to AI, treating it as a tool, not a replacement for human insight. We use it to eliminate repetitive tasks, support efficiency, and free up more time for high-value work like strategy, content, and decision-making. That’s what helps us stay sharp, move faster, and deliver work that is both informed and intentional.
We’re proud to be an award-winning agency and a trusted partner for businesses across Canada, the US, and Europe.
Why choose JGC
We understand print’s powerful role in the marketing mix
Most agencies focus on digital marketing.
To stand out today, brands need more than digital-only thinking. If you want marketing that works harder, you need a partner who understands the role print plays in the marketing mix, turning messages into physical experiences buyers can hold, remember, and respond to.
You also need a partner who understands the print industry itself from multiple vantage points, including print buyer, print provider, software vendor, and OEM hardware manufacturer.
That perspective helps you build smarter strategies, stronger messaging, and more effective programs across the buyer journey. That’s how JGC helps move businesses from cold calling to warm conversations.
We know bleeds, chokes, and traps aren’t barbaric practices. They’re part of the language, complexity, and precision the print industry demands.
Meet the JGC team
Where strategy meets execution
JGC is led by Joanne Gore and supported by a team of experienced B2B marketers, strategists, and specialists who know how to step in, adapt quickly, and move work forward.
Joanne Gore
President & Chief Strategist
Joanne Gore is an award-winning marketing authority on a mission to help the print industry sell more print...
Joanne Gore
President & Chief Strategist
Joanne Gore is an award-winning marketing authority on a mission to help the print industry sell more print. As the President and Chief Strategist of Joanne Gore Communications, she leads a global team specializing in B2B marketing strategies that drive awareness, engagement, and growth.
With over 30 years of corporate marketing experience in tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s business landscape. She is a frequent contributor to industry publications and a passionate advocate for helping companies understand who they help, how they help, and why it matters.
When she’s not helping brands grow, she’s leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.
Deeply involved in the industry she serves, Joanne is the Regional Director of Girls Who Print Canada, co-founder of cXmpa, Educator with Print Mastermind, and is a returning PRINTING United Expo All-Star.
Carol Mitchell-Lin
Creative Services Manager
Carol brings more than 25 years of marketing experience to JGC, with deep expertise in e-commerce, SEO and ASO audits and...
Carol Mitchell-Lin
Creative Services Manager
Carol brings more than 25 years of marketing experience to JGC, with deep expertise in e-commerce, SEO and ASO audits, and content creation. Her background spans both digital commerce and advanced manufacturing, giving her a practical understanding of how strategy needs to show up in real-world marketing assets.
At JGC, Carol bridges strategy and execution, leading creative direction and ensuring deliverables are clear, on-brand, and built to perform. She helps turn good ideas into polished, effective work that supports client goals and reflects the quality behind the strategy.
Diana Massimi
Account Manager
Diana Massimi is a marketing and business development professional with extensive experience in the print...
Diana Massimi
Account Manager
Diana Massimi is a marketing and business development professional with extensive experience in the print and packaging industry. Her career has focused on helping companies strengthen their market presence, build valuable industry relationships, and uncover new business opportunities through strategic marketing, outreach, and relationship development.
Diana has significant experience developing business in the Mexican market, working directly with printers, packaging companies, manufacturers, and industry partners throughout Mexico. Fluent in both English and Spanish, she understands the importance of building relationships and adapting communication and business development strategies to the local market. Her experience also extends across Canada, the U.S., and Latin America.
Her background includes marketing strategy, social media and content development, lead generation, account management, event promotion, and business development. She takes a practical, relationship-driven approach to marketing, with a focus on creating visibility, starting meaningful conversations, and turning connections into long-term business opportunities.
Diana is also actively involved with Girls Who Print Canada, supporting initiatives that connect, recognize, and create opportunities for women in the print industry. Through her involvement, she helps promote industry events, partnerships, sponsorship opportunities, and greater visibility for women working across print and related sectors.
With a combination of industry knowledge, international market experience, and a strong network within the print and packaging community, Diana brings a unique perspective to helping companies connect with their audiences and grow their presence in both established and emerging markets.
Sydney Finn
Digital Marketing Specialist
Sydney is a results-driven digital marketer with deep experience in paid media, SEO, website optimization...
Sydney Finn
Digital Marketing Specialist
Sydney is a results-driven digital marketer with deep experience in paid media, SEO, website optimization, and conversion-focused strategy. She has worked across both B2C media brands and B2B software environments, building campaigns designed to improve visibility, grow traffic, and turn interest into action.
At JGC, Sydney leads and supports digital marketing efforts across search, social, funnels, reporting, and lead management. Her strength lies in combining performance-minded execution with a sharp understanding of the tools and platforms that power modern marketing.
Amanda Bronowski
Account Manager
With more than 20 years in the printing industry, Amanda brings a strong mix of operational expertise, strategic marketing insight, and...
Amanda Bronowski
Account Manager
With more than 20 years in the printing industry, Amanda brings a strong mix of operational expertise, strategic marketing insight, and hands-on industry experience to JGC. Her background gives her the perspective to help clients simplify complex ideas, tell stronger stories, and create marketing that feels both practical and relevant.
At JGC, Amanda supports clients through thoughtful coordination, content development, and marketing execution designed to drive engagement and keep momentum moving. She has also shared her expertise as a speaker at PRINTING United and IPMA, bringing practical, real-world insight to print and technology audiences.
Why choose JGC
Flexibility that fits the way you work
JGC is built to bring clarity, consistency, and momentum to the work that drives growth. Smart tools, including AI, help us speed up repetitive work and create more room for strategy, content quality, and better execution.
Let us help you:
Whether you need project-based support, an ongoing retainer, or strategic hourly consultation, JGC can step in where you need us most — doing the work for you, with you, or guiding you and your team along the way.
Credibility
Trusted by industry
brands around the world
JGC partners with established brands and growing businesses looking for smarter ways to market, sell, and scale.
Client Partners
Featured In
testimonials
What our clients say
From strategy to execution, our clients have seen what happens when marketing gets clearer, smarter, and more aligned.
“When life tosses a challenge, some people shrink into the woodwork and hide. Not Joanne! When life tossed her a challenge, she created Joanne Gore Communications! Leveraging her experience, she helps her clients be the best they can be. She digs into their needs. She works hard to understand their customers. She helps them create a smart infrastructure for their story. She is continuously updating her skills and is someone I will always Shoot the S*** with, on video or in person! Joanne has my highest endorsement.”
Pat McGrew
Managing Director
McGrewGroup, Inc
“Joanne has become a go-to person on the subject of marketing for me. I have learned to pay attention to what she is saying because she is consuming information and then creating information that is a clear and concise translation of the content she consumes. A marketing thought leader. We have both been on the client side or our business relationship and she has been fun and easy to work with on both sides! A consummate professional and fun person to talk to and be around, working with Joanne is great! Joanne understanding marketing, especially content marketing, and social media on a level that not many are on. That's why she is one of the top people I pay attention to. Sometimes thought leaders or subject matter experts aren't the best communicators. Not so with Joanne. She has all the bases about equally covered. If you are considering working with Joanne, this is me saying DO IT. You won't regret it and I'll stake my own reputation on it.”
Eric Vessels
President
WhatTheyThink
“Joanne is exceptional! Within 5 minutes of meeting her I knew that I had to bring her onto my team as our online marketing expert. In our first meeting Joanne brought forth at least 10 creative marketing ideas that were geared towards my target market and that could be implemented immediately. She has done more for our company then any single provider I have ever used. Thank-you for being part of our team.”
Claire Sookman
Principal Owner
Virtual Team Builders
“Joanne is an excellent communicator and social media strategist. Joanne has an excellent track record at her communications companyand she is always willing to go the extra mile for her clients, customers and potential investors. I appreciate Joanne's drive, determination and passion for helping people grow their businesses using communications, technology and social media.”
Chad Phillips
CEO & Founder
2020 NWS Elite
“Joanne Gore is a talented and dedicated marketing pro with great ideas and execution to match. She’s a great project manager and highly effective at translating ideas into programs that provide tangible results for her clients.”
Patrick Corman
Principal
Corman Communications LLC
“Joanne is an excellent marketing/business consultant. She was able to quickly learn about my business and understand my business needs. With her help, we have developed a messaging document and we continued developing a business plan. She is reliable, knowledgeable, punctual, creative, and generally a nice person to work with.”
Michael Korin
Product Manager
Midex Software
“I’ve had the pleasure with working with Joanne for 3 years. She is very flexible and is able to provide clear creative feedback and inspiration. I feel like I’ve grown as a designer and webmaster since I’ve worked with her, always pushing the technical creative envelope! As a manager she is supportive, flexible and fair. Any company would be lucky to have her as the driving force behind their strategic marketing operations! ”
Warren Chue
Digital Marketing Manager
Open Text
“Joanne is a great driver and a valued member of any high tech marketing team she joins. She is a pleasure to work with and if you are looking for exceptional results, Joanne is just the person to do it!”
Albert Behr
CEO
Behr Tech
“Joanne's marketing experience has brought Route1 exposure that this company really needed. Our profile has never been higher and the success that Route1 has from a marketing perspective can be attributed to her efforts.”
Kevin David
Director of Global Technical Support
Win Magic
“During our time working at BorderWareI learned a great deal from Joanne about marketing, project management and problem solving. Joanne brought a great deal of energy to our team and was responsible for execution of the greatest industry event BorderWareever attended, resulting in hundreds of thousands of dollars in revenue. I would highly recommend Joanne!”
David Schulz
Senior Software Developer
Allaris
“Joanne has a brilliant marketing mind and a wealth of experience that is only bested by her passion to help others. At the core of Joanne's business brain, is an understanding of how marketing. She knows inside and out how marketing campaigns are developed. Her company helps businesses get their marketing strategy set, develop impactful marketing materials and then employ both traditional and social media activities to reach and persuade the target audience. Software, Hardware, Manufacturing and Print companies who are looking for help with marketing specialty needs, or perhaps who want to simply outsource to an external marketing team would be smart to interview Joanne to see how her team at Joanne Gore Communications can help. I am certain she can get you where you want to go faster, with less headaches and even for less over all money than just about any other option you might be considering.”
Ira Bowman
Owner
Bowman Digital Media
“Joanne gets it, and she's personable too! I love working with Joanne because she does what is asked of her and then some. She brings passion to the table along with her resourcefulness and creative ideas to meet today's forever changing marketing needs. Joanne is a genius at what she does because of her innovative and strategic thinking skills. She's a definite asset to any company and entrepreneur.”
Bruno LoGreco
Owner
The Biscotti Company
“Joanne always brought some fresh ideas and results to the way we marketed to customers. Joanne developed a webinar series that tapped some internal subject matter experts and orchestrated it in such a way that squeezed some really good content out and created a loyal following with our key customers. I would recommend Joanne without reservation.”
Doug Koppenhofer
Director of Enterprise Accessibility
Crawford Technologies
“I have worked with Joanne both as a colleague and as a client. She provides outstanding marketing consulting from content creation to strategic initiatives, andis one of the best operational marketers I have ever worked with. She is quick, accurate and smart. I have no hesitations in recommending Joanne to anyone.”
Craig Smith
Mortgage Development Manager
National Bank of Canada
“Joanne is an experienced, personable marketing pro who took responsibility immediately as Director of Global Marketing to lead her team in North America and Europe to redefine Xenos' marketing strategy and tactics for increased brand awareness and lead generation. Knowledgeable and proactive, Joanne gets things done and with her sense of humouris fun to work with. Joanne managed the execution of PR strategy, working with internal executive and product management and external agencies, to redefine key corporate and product branding and messaging. She also was instrumental in creating effective new lead generation methods, as well as redefining the strategy and managing implementation of a new web site with SEO, Adwordsand email campaigns, in addition to efficiently managing trade shows, webinars and events and the introduction of social media marketing techniques. It was a pleasure to work with Joanne and I recommend her to any organization seeking these capabilities and qualities.”
Graham Barker
Senior Accountant Manager
GrackleDocs
“Joanne is a passionate professional with a real attention to detail. She's respectful of the people she works with and can build a strong team around her through great communication and thought leadership.”
Martyn Jeffery
Senior Solution Architect
Xerox
“Joanne is very knowledgeable in corporate marketing and understands what it takes to implement successful marketing initiatives. We have achieved results in our campaigns recently that Joanne managed that we've never seen before. She is very attentive to detail and obviously enjoys what she does in this space. It's a joy working with her.”
Carl Eisenbrei
Sr. Account Executive
Crawford Technologies
“Joanne's enthusiasm and strong work ethic only go a short way summing up her abilities. When combined with her radiant personality and wicked humourshe is a true force to be reckoned with. Joanne has been very effective in managing a member of my team in EMEA remotely from Canada which has positively transformed my marketing capabilities.”
Jeff Mills
Wordpress VIP
“Joanne is a talented and creative Marketing Manager, always positive and able to see the big picture. She possesses the organization/prioritization skills which allow her to manage multiple projects from inception to implementation, meeting deadline demands and budgetary constraints. A joy to work with!”
Rod Paras
Business Development International Government, Canadian Operations Lead, CSO (Canada)
Palantir Technologies
“Joanne is among the best marketing professionals I have ever worked with. She makes complex things simple, and big problems small. She is smart, funny, creative, and a great copy editor -my idea of the ideal client!”
David Stewart Jones
BusinessWrite Inc.
“Thanks for all the great feedback today, it is exactly what I was looking for when I signed up to work with you!!”
Jeff Clark
Owner
Steven's Printing
“A master strategist and a fantastic communication person. Joanne brings loads of experience to the table which benefits her client. From identifying the purpose of every company, defining the objectives, devising master processes to help companies get the awareness, engagement leading to growth is something which she does with a great amount of perfection. A globally connected person with an inherent ability to map and join the dots, Joanne can get to the root of the challenges and address them seamlessly. An absolute pleasure to know her. Best wishes.”
Rajnish Shirsat
Creating Books, Co-founder & CEO
R&S Enterprises
“The value of the Messaging Playbook is that we now have one cohesive, customer-facing message that the entire company can use. It keeps us focused, our customers are clear on how we help them, and it’s helped us close more deals.”
RJ Deneau
Business Development Manager
Sun Print Solutions
“ABG Print has worked with several marketing agencies over the years, but Joanne Gore Communications has been the best fit for us. JGC understands marketing. More importantly, they understand the print industry. That combination matters. They’ve helped us with digital marketing, SEO, content, and strategy in a way that actually fits how our business works and where we want to grow.”
Jesse Safir
President
ABG Print
Case Study • FREE DOWNLOAD
Proof that clear messaging pays off
A messaging playbook helps align marketing, sales, leadership, and day-to-day communication around one clear story. It helps shorten sales cycles, cut content chaos, and create stronger alignment across campaigns, conversations, presentations, and content.
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Need a smarter marketing partner?
Whether you need a second set of eyes, a stronger story, or a smarter path forward, JGC can help.
